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Already in 3,000 stores across the U.S., Graza has momentum rarely seen in a notoriously crowded and challenging industry.
Fernando Herrera is the vice president of marketing for Deoleo, the world leader in sales of bottled olive oil. The Córdoba-based multinational recently underwent yet another restructuring amid years of losses and says it has a renewed focus on quality.
Three of its limited-edition brands were recently awarded at the New York International Olive Oil Competition. NYIOOC president and Olive Oil Times publisher, Curtis Cord spoke with Herrera to see if the wins signaled a real commitment to delivering the quality consumers expect in extra virgin olive oils.
On Olive Oil with Curtis Cord
Already in 3,000 stores across the U.S., Graza has momentum rarely seen in a notoriously crowded and challenging industry.
