Peter is the Co-Founder of KÜHBREIN (https://www.kuehbreinmost.at/), a Cider Start-up in Austria, that has won several international awards, including the “World Best Cider 2023” award. Furthermore, Peter is an advocate and supporter of environmental responsibility initiatives.

Listen to Peter’s KÜHBREIN success-story and how they are reviving a forgotten product, his experience on 2 Minuten 2 Millionen, a discussion about trends on the international markets, food-waste and the difficulties of being a responsible consumer.

Read up on food-waste facts here:

https://www.ozharvest.org/food-waste-facts/#:~:text=One%20third%20of%20all%20food,to%20%24940%20billion%20each%20year.&text=Up%20to%2010%25%20of%20global,Food%20Waste%20Index%20Report%202021

Follow Peter on Linkedin for more:

https://www.linkedin.com/in/peter-kargl-b3189316b/

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Enjoying OmW? Then don’t forget to follow!

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>> Links mentioned

Kühbrein Instagram: https://instagram.com/kuehbrein__?igshid=MzRlODBiNWFlZA==

Initiatives to reduce food waste: https://www.kitro.ch

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>> Jürgen’s Current Reading List

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Outlive: The Science and Art of Longevity: https://amzn.to/3MwHGNF

Yes to Life in Spite of Everything: https://amzn.to/3IOMWJU

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