Generative AI Search: Slow Change, Big Implications

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On Message

Mobile Ecosystem Forum

91 episodes

6 days ago

Join Dario Betti, the CEO of the Mobile Ecosystem Forum (MEF), as he cuts through the noise and gets straight to the heart of the matter in the latest episode of our podcast'. With his promise to stay quite literally "on message," Dario delves each week into the most crucial topics and pressing issues facing the Business Messaging and Enterprise Communications industry, providing listeners with valuable insights and expert opinions. Share your opinions on + 44 7770 1962 27 on SMS, RCS, Viber or WhatsApp, and stay ON MESSAGE!

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Generative AI Search: Slow Change, Big Implications

On Message

5 minutes 1 second

1 week ago

Generative AI Search: Slow Change, Big Implications

Ofcom’s new study reveals how UK users are adapting to generative AI in search. Google still dominates for “high‑stakes” queries, but AI chatbots and AI summaries are shifting habits — and quietly eroding the old click‑through economy. In this episode of On Message, we look at what the findings mean for mobile, media, and trust. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.