Israeli media adviser Keren Hajioff: Gaza operation also a media battlefield for IDF

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On Israel with Ben Caspit, an Al-Monitor podcast

Al-Monitor

106 episodes

8 months ago

Ben Caspit, an Israel correspondent for Al-Monitor, brings you weekly interviews with newsmakers and officials to discuss the latest news in Israel. Ben is no stranger to broadcast, hosting a daily radio show from Tel Aviv and frequently appearing on television and radio programs. Caspit is one of Israel’s most in-demand journalists and his columns – deeply sourced and vividly written -- are must reads for his take on the latest political developments. His most recent book is The Netanyahu Years, chronicling his reporting on Israeli Prime Minister Benjamin Netanyahu (Bibi) ever since he came to power in 1997.

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Israeli media adviser Keren Hajioff: Gaza operation also a media battlefield for IDF

On Israel with Ben Caspit, an Al-Monitor podcast

32 minutes 49 seconds

3 years ago

Israeli media adviser Keren Hajioff: Gaza operation also a media battlefield for IDF

Ben Caspit speaks this week with Maj. Keren Hajioff, the international spokesperson of Prime Minister Yair Lapid. Haijaoff has been managing relations with foreign media during the recent IDF operation in Gaza. Alongside the exchange of fire on the ground, Israel and Islamic Jihad also fought each other in the media arena. Hajioff explains that winning media battles requires more than the truth. "The difficult part is to make people listen, to make sure that the story goes viral. You have to find a way to get attention for your narrative, in order to amplify the message you want to share," she notes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.