A serial entrepreneur and performing multimedia artist, Jay Rinsky is the founder and Chief Creative Director of Emmy-nominated Little Cinema / Little Cinema Digital. Through his leadership, Little Cinema has grown to win multiple awards, establish itself as a true pioneer in ‘immersive’ and experiential, and has grown to become the go-to agency for producing Hollywood’s biggest hybrid and virtual events to the likes of Netflix, Disney, Warner Brothers, Paramount, HBO Max, Amazon Studios, ABC, CBS, & Nat Geo while expanding its reach globally into Europe with its Netflix partnership. Jay’s true talent lies in his ability to creatively connect, direct and bring together a collection of different ideas, talents and technologies into singular spectacular outcomes. In this episode, we chat about risk and naïveté, the critical role of play in the creative process, his collaborative work with House of Yes, and building Little Cinema in the spirit of collaboration, hard work and fun.