Optimism is a Choice... If artistry is about finding creative solutions to every challenge, then Samuel Ross embodies artistry in its purest form. From his early days as Virgil Abloh's design assistant to launching his clothing brand A COLD WALL and building his current design empire, SR_A, Ross has redefined what it means to be a designer. Whether it’s furniture, clothing, painting, accessories, sculpture, or even faucets—nothing is off-limits to his boundless imagination. His mission is simple: to transform the everyday objects we interact with into something more unique, more beautiful, and more inspiring. And in this, he succeeds spectacularly.