In this episode of the On Brand Podcast, I’m diving into what it means to be a Full Funnel Holistic Strategist and why it’s a game-changer for building a sustainable and converting marketing strategy. Unlike most marketing professionals who specialize in just one area, my background spans across every aspect of marketing—from web design and development to managing multi-million dollar ad campaigns, SEO, and beyond.

I’ve developed my own unique system that helps my clients create long-term, effective marketing strategies that don’t just look good on paper but truly convert. But before we dive into the nitty-gritty of my system in future episodes, today we’re starting with the basics: What exactly is the marketing funnel?

In this episode, you’ll learn:

• What full funnel marketing actually means and why a holistic approach is crucial for success.
• The three primary stages of the marketing funnel: Awareness, Consideration, and Conversion.
• Why most marketers struggle with the funnel and how to avoid the same pitfalls.
• What the Funnel Flux Rate is and why it’s essential for understanding your audience’s journey.
• How to strategically balance organic and paid marketing efforts for maximum impact.
• Why nailing your organic strategy is crucial before spending a dime on ads.

I’ll also share a real-world example of how one of my friends was seeing great engagement online but wasn’t making sales—because she was stuck in the awareness stage. We’ll unpack how understanding and optimizing each stage of the funnel can make all the difference in your marketing efforts.

Resources Mentioned:

• Blog Post & Marketing Funnel Graphic – Check out the accompanying blog post with a detailed graphic to visualize the funnel stages.
• Subscribe to the On Brand Podcast – Stay up to date with new episodes and actionable marketing insights.

If you’ve been struggling to convert your audience into paying customers or simply want a better understanding of the marketing funnel, this episode is a must-listen. Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs looking to level up their marketing strategy.

Tune in now to learn how to master full funnel marketing and grow your business holistically!