Ready to build a magnetic brand that doesn’t get scrolled past?
Welcome back to Rule #2 of the Five Rules of Building a Magnetic Brand: The Bigger the Pain, the Bigger the Opportunity.
In this episode, Jessica Carr, branding & marketing strategist for purpose-driven women entrepreneurs, breaks down why your lukewarm “nice-to-have” offer is costing you real money, and how to claim the real problem your audience actually pays to fix.
No one pays to feel “kinda better.” They pay for transformation.
They pay for the bridge out of suffering.
Inside, we cover:
✅ Why most brands play it safe (and fail)
✅ Real-world examples of brands that OWN the shark bite, from skincare to meal delivery to period underwear
✅ How to find the real wound your audience is desperate to heal
✅ Why cute, clean, or nice won’t cut it and what to say instead
✅ A practical reflection to peel back your offer and claim the bigger pain
✅ How to get brave enough to hold space for deep, messy transformation without burning out
Key takeaway: If your brand doesn’t solve a shark bite, it’s just a glittery hobby.
Your people don’t want more “meh.” They want freedom from pain. Be the one who doesn’t flinch and they’ll pay you again and again.
Ready for brand clarity?
Book Jess’s 90-Minute Brand Clarity Session to find your shark bite, claim it, and build a brand that works when you don’t.
Book your session here
Keep Building Your Magnetic Brand:
Missed Episode 1? Listen to Building a Brand is Solving a Problem the foundational first rule.
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