In this episode of ON AIR, hosts Joe Jones and Dave Chatmon are joined by Technical Training Manager Doug Smiley to explore how the BuildATech Friends and Family program is transforming lives and strengthening the HVAC industry. From tackling the technician shortage to sharing stories of perseverance, mentorship, and career discovery, this conversation highlights how one idea grew into a nationwide movement that connects people to meaningful, hands-on careers. You’ll hear how Lennox trainers ...
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In this episode of ON AIR, hosts Joe Jones and Dave Chatmon are joined by Technical Training Manager Doug Smiley to explore how the BuildATech Friends and Family program is transforming lives and strengthening the HVAC industry. From tackling the technician shortage to sharing stories of perseverance, mentorship, and career discovery, this conversation highlights how one idea grew into a nationwide movement that connects people to meaningful, hands-on careers. You’ll hear how Lennox trainers ...
If You Blend In, You Lose: How Harley-Davidson Built a Standout Brand
ON AIR
45 minutes
6 months ago
If You Blend In, You Lose: How Harley-Davidson Built a Standout Brand
In this episode of ON AIR, Joe Jones sits down with Ken Schmidt, former Director of Communications at Harley-Davidson, to explore how the brand went from near collapse to cultural icon. Ken shares the bold strategies that helped Harley-Davidson stand out in a crowded market—focusing on strong storytelling, emotional connection, and the power of being remembered rather than just noticed. He explains why most brands struggle to spark loyalty—and how authenticity, vulnerability, and a clear poin...
ON AIR
In this episode of ON AIR, hosts Joe Jones and Dave Chatmon are joined by Technical Training Manager Doug Smiley to explore how the BuildATech Friends and Family program is transforming lives and strengthening the HVAC industry. From tackling the technician shortage to sharing stories of perseverance, mentorship, and career discovery, this conversation highlights how one idea grew into a nationwide movement that connects people to meaningful, hands-on careers. You’ll hear how Lennox trainers ...
