Omnichannel is the unification of engagement and communication strategies so that they complement each other – rather than run in parallel – to give the audience what they really need. That means orchestrating experiences across multiple touchpoints and aligning content, design, governance, and systems around people's journeys. Our guest today is Cliff Hazell. He's a founder, manager, and coach. Over the last two decades, Cliff has built a career dedicated to dismantling the barriers that impede exceptional work.  He seeks to cultivate the appropriate culture and systems necessary for the development of outstanding companies and product and says he’s trying to show brands the benefit of integrating everything you do, not just fixing one part. Omnichannel for the win, baby! He’s now based in Sweden, where he spent four years leading a team of coaches at Spotify during a period of significant growth, as the company expanded its workforce from 700 to 5000 employees before moving on to coaching private clients, particularly those experiencing rapid scaling.  His guidance is focused on helping them develop focus, leverage, and sustainable habits. We’re going to talk about what that exactly means and how you can do it during this episode. "If you automate stuff that is the wrong idea. You now have the bad things automated." - Cliff Hazell