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Omnichannel by OmnichannelX
Omnichannel by OmnichannelX
45 episodes
2 months ago
World-leading experts teach you how to build scalable, personalisation-ready, omnichannel strategies and solutions on the OmnichannelX podcast.
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Marketing
Technology,
Business
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All content for Omnichannel by OmnichannelX is the property of Omnichannel by OmnichannelX and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
World-leading experts teach you how to build scalable, personalisation-ready, omnichannel strategies and solutions on the OmnichannelX podcast.
Show more...
Marketing
Technology,
Business
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Ep. 26 – Content modelling in the age of headless CMS and AI w/ Larry Swanson
Omnichannel by OmnichannelX
50 minutes 9 seconds
2 years ago
Ep. 26 – Content modelling in the age of headless CMS and AI w/ Larry Swanson
In this episode, Noz Urbina sits down with content expert Larry Swanson. Together, they explore the intricate world of content modelling, the rise of headless CMS, and the importance of understanding user needs. Larry shares his journey from the early days of the internet to the current challenges of orchestrating decoupled, multi-channel content. Whether you're a seasoned content strategist or just starting out, this conversation offers invaluable insights into the ever-evolving content industry. What you will learn: The history and evolution of content modelling and its relevance today The challenges and benefits of adopting a headless CMS The importance of understanding user needs and shifting from a publishing mindset to a user-centric approach The role of metadata strategy in organizing and making content navigable.
Omnichannel by OmnichannelX
World-leading experts teach you how to build scalable, personalisation-ready, omnichannel strategies and solutions on the OmnichannelX podcast.