Andrew discussed these four basic SEO fundamentals during his live  stream on a personal Facebook group.   

The most important SEO fundamentals are: 

 1. UX (especially mobile) - User Experience 

2. Technical SEO - On-site Optimisation. 

3. Content Marketing & Keyword Research - what are your target  market searching for? 

4. Link acquisitions - getting relevant and authoritative links  naturally over time is the only sustainable way to build a long-term SEO  campaign.   

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