In this episode of Red Talks, Justin Simon sit's down with a voice many of you will recognize—Luke Lambert, OMG’s new Head of Reputation Marketing & Insights and former host of this very podcast. Known for his ability to spark transformation across Omnicom Media Group, Luke has played a pivotal role in integrating digital capabilities into OMD USA and is driven by a passion for adtech and emerging opportunities that push the industry forward. We explore what it really means to market at the speed of culture—how brands can show up in relevant, authentic ways without falling into the trap of trying too hard. Luke shares the “smart cuts” that have defined his career, and we break down the core ingredients of culturally significant brands today. Plus, we discuss how OMD clients are leaning into culture with more purpose and clarity than ever before. If you’re curious about what it takes to actually resonate in today’s landscape, this one’s for you.