OMD RedTalks focuses on a culture of curiosity. Podcast discussions explore what's next, what's now, and what's orbital to all things marketing and media. The goal of this podcast is to inspire our clients and teams, and give them a vision into what could be the future of media and marketing. Hosted by Justin Simon.
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OMD RedTalks focuses on a culture of curiosity. Podcast discussions explore what's next, what's now, and what's orbital to all things marketing and media. The goal of this podcast is to inspire our clients and teams, and give them a vision into what could be the future of media and marketing. Hosted by Justin Simon.
Talk #12: Revolutionizing CTV: Programmatic Solutions for Next-Gen Audience Reach
OMD RedTalks
39 minutes 26 seconds
1 year ago
Talk #12: Revolutionizing CTV: Programmatic Solutions for Next-Gen Audience Reach
Programmatic buying solutions have reshaped the digital ad market for close to a decade. Now, CTV is the next way of digital media getting a buying approach reset.
In this talk, Nicole Scaglione, VP of OTT and CTV at PubMatic, and Leo O’Connor, SVP of Advertising at Paramount, discuss the demand for streaming video and the rise of programmatic buying solutions.
Learn how providers, publishers, and advertisers are targeting consumers with relevant ad content on CTV to help maximize performance and ROI goals.
OMD RedTalks
OMD RedTalks focuses on a culture of curiosity. Podcast discussions explore what's next, what's now, and what's orbital to all things marketing and media. The goal of this podcast is to inspire our clients and teams, and give them a vision into what could be the future of media and marketing. Hosted by Justin Simon.
