In this debut episode of OlympusTalks, Host Tom Salemi welcomes Olympus Corporation of the Americas’ Vice President of Endoscopy Marketing Kurt Cannon, and colorectal cancer survivor and advocate Brooks Bell for a candid discussion on the importance of early screening. They explore Olympus’ role in advancing endoscopic technology and how it contributes to early detection and prevention of colon cancer.  Bell shares her personal experience with early-onset colorectal cancer, highlighting the urgent need to shift cultural perceptions around colonoscopies. She discusses her work through Worldclass Clothing, a nonprofit aimed at removing barriers to screening. Cannon elaborates on Olympus' commitment to improving adenoma detection rates and sheds light on how their latest innovation, the EVIS X1™ endoscopy system, is designed to support this mission. Colorectal cancer is rising in younger adults—but early screening can make all the difference. Tune in to hear how innovation, advocacy, and awareness are coming together to tackle colorectal cancer.   For more episodes by OlympusTalks, please visit olympusamerica.com/podcasts.  *Brooks Bell is a paid endorser of Olympus Corporation, its subsidiaries, and/or its affiliates. **The content of this podcast was paid for by Olympus. ADDITIONAL RESOURCES:  • To learn more about the EVIS X1™ Endoscopy System, visit https://medical.olympusamerica.com/products/evis-x1. • For resources on colorectal cancer screening and to read patient stories, visit https://www.colonoscopytoday.com/.   To follow OlympusTalks on your favorite podcast player and YouTube, please visit: https://olympustalks.castos.com/subscribe  Thank you for listening to the OlympusTalks podcast!