I was recently invited to speak to the Advance #Management Program Class of the Lagos Business School on this topic. I thought it would be useful to do a podcast edition of my presentation and share with a broader audience. We cover in this episdode a) General overview of Blue Ocean Strategy and link it to related strategy concepts b) We discuss five key questions in the context of Blue Ocean Strategy 1) How do you identify points of dissatisfaction with existing products and service offerings (offered) by traditional players in an industry? 2) How do you acquire customers ? 3) How do you acquire partners and distributors? 4) How do you develop a strategy that explores opportunities in the blue ocean space? 5) How do you build a system capable of executing the #blueoceanstrategy? #strategy #payment #financialservice #fintech #fintechs #business #businessschool