Poets in the Factory: When Culture Met Industry at Olivetti

From the 1940s to the 1980s, Olivetti invited poets, novelists, and intellectuals not to decorate his company — but to shape it. This episode explores how Olivetti built an enterprise where engineers worked alongside writers, and where culture was considered essential to progress.
 
Literary minds were placed in departments like advertising, HR, and social services, contributing to innovative communication, workplace well-being, and the soul of a visionary industrial model. Discover a story where economy met poetry — and both thrived.