Are you charging what you’re really worth?
In this solo episode of Olive Insights, Sarah Petty unpacks one of the most powerful yet uncomfortable levers in business: pricing. From overcoming the fear of charging more, to understanding your value beyond just the hours worked, Sarah shares practical strategies to make pricing less awkward and more strategic.

Drawing from her own journey and client experiences, she breaks down the art and science of pricing and how to align it with your value, positioning, and long-term sustainability.

In this episode, Sarah covers:

• The three pillars of pricing: margin, customer perception, and market position
• Why undercharging is one of the most common mistakes business owners make
• How to increase prices without losing clients
• Myths that hold founders back from charging properly
• The financial measures every business owner should track (CAC, LTV, runway, burn rate)
• Practical steps to reset your pricing and protect profitability
• Why your clients aren’t buying your time, but outcomes, certainty, and results

If you’ve ever second-guessed your pricing or worried about raising your rates, this episode will help you shift your mindset and start treating pricing as a strategic business decision rather than a stressful guesswork exercise.

Find out more about Olive Business Partners:
Website: Olive Business Partners
Instagram: @olivebusinesspartners
LinkedIn: Olive Business Partners

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