Is social media really worth the investment? Or is it just draining your time and budget?
In this episode of Olive Insights, Sarah Petty chats with Bec Stenner, founder of Creative Seed Co., to unpack what small business owners really need to know about social media strategy. From choosing the right platforms to measuring ROI and improving engagement, Bec brings her no nonsense approach to help businesses navigate the constantly evolving world of online marketing.

They dive into setting realistic expectations, building relationships with your audience, and understanding when to scale back and when to double down. If you've ever questioned the value of your social media efforts, this episode is for you.

In this episode, Bec shares:

• Why engagement matters more than follower count
• How to align your social media strategy with business goals
• The importance of clear communication with your social media manager
• When paid advertising works and when it doesn’t
• Tips for evaluating ROI and tracking the right metrics
• Why quality content and audience relationships come first
• How to plan for seasonal trends and campaign timing
• The power of starting with clear expectations and strong foundations

Meet Our Guest: Bec Stenner
Bec Stenner is a social media strategist, social media manager, and content creator with a love for cheese, chocolate, donuts... and wine!
She’s the founder of Creative Seed Co., a business built on helping brands grow through smart, authentic social media strategies. Whether it’s increasing visibility, building genuine connections, or helping you show up confidently and consistently online, Bec’s all about creating tailored strategies that feel right for you and your business.
Creative Seed Co. was born from Bec’s passion to make social media feel less overwhelming for small business owners, and more like something that fits naturally.
At the heart of her work are three core values: Kindness. Transparency. Communication.

Where to find Bec:
Website: Creative Seed Co.
Instagram: @creativeseed.co
LinkedIn: Bec Stenner on LinkedIn

About Olive Business Partners
Olive Business Partners is a Virtual CFO firm founded and led by Sarah Petty, a seasoned CFO passionate about helping business owners take control of their finances and scale with confidence. Whether you're planning to hire a team, invest in technology, expand into new markets, launch new products, take on larger clients, raise capital, or prepare for acquisition, we’ll help you make informed financial decisions that support your long-term success.

Like the olive tree, we believe in steady, resilient growth. We connect ambitious business owners with experienced CFOs, providing tailored support for the stage you're at and the challenges you're facing. Our flexible model gives you access to expert financial guidance when and where you need it without the cost of a full-time CFO.

Find out more about Olive Business Partners:
Website: Olive Business Partners
Instagram: @olivebusinesspartners
LinkedIn: Olive Business Partners

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