What does enrollment management really mean, and why should families care? In this insightful conversation, College Aid Pro’s Peg Keough sits down with Melissa M. Stephens, Associate Dean of Enrollment Management and Financial Aid at Connecticut State University and the newest CAP financial expert. With more than 30 years of higher education experience, Melissa shares what enrollment management looks like beyond admissions—covering recruitment, financial aid, student success, retention, and even graduation outcomes.
Families will learn:
Why understanding a school’s enrollment management strategy is key to making confident college decisions
What questions to ask on campus visits (beyond just academics and cost)
How student engagement, retention efforts, and support services reveal a school’s true priorities
Why “fit” and student connection can matter more than rankings or prestige
Whether you’re just starting the college search or narrowing down final choices, this episode will give you the tools to look past brochures and websites to see how schools really support their students.
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