Welcome back to another exciting episode of the Ol' Boy Podcast! I'm your host, Chad Ward, and today we have a very special guest for Episode 31—Kip Fulks, co-founder of Under Armour and current partner at Origin Jeans. Strap in as Kip takes us on an incredible journey from branding Big Truck beer for outdoor enthusiasts to his passion for maintaining American manufacturing.

We dive deep into Kip's entrepreneurial adventures, exploring the creation and expansion of his craft beer company, the challenges of breaking into the beverage industry, and the significance of memorable branding. Kip shares his insights on the importance of teamwork, effective leadership, and the pitfalls of corporate culture.

In addition, we'll discuss the origin story of Under Armour’s legendary "Protect This House" campaign, the shift from retail to direct-to-consumer sales, and the impact of AI and data-driven technology on business. Kip also gives us a glimpse into his latest venture, Bushwack Alaska, combining his love for nature with business acumen.

From marketing strategies and social media etiquette to the importance of outdoor activities for children, this episode is packed with wisdom, inspiration, and actionable insights. Whether you're an entrepreneur, a beer aficionado, or just someone looking for motivation, you won’t want to miss this conversation with Kip Fulks. Tune in and get ready to be inspired!

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