Mark LaCour and Matt Bertram bring you sales and marketing goodness from the Oil and Gas Global Network, the largest and most listened-to podcast network for the oil and energy industry.
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Mark LaCour and Matt Bertram bring you sales and marketing goodness from the Oil and Gas Global Network, the largest and most listened-to podcast network for the oil and energy industry.
Say Less, Win More: Clear Messaging for Complex Deals | Ep 80
Oil and Gas Sales and Marketing Podcast
26 minutes 2 seconds
3 weeks ago
Say Less, Win More: Clear Messaging for Complex Deals | Ep 80
Live at the Sellwell Conference, Matthew Bertram and Katie (Murphy Marketing) unpack how to turn complex services into clear, buyer-ready messages. They cover interviewing customers to “pressure test” the pitch, framing why you/why now, and using real-world constraints (regulatory deadlines, capacity limits) to create honest urgency—so technical expertise lands, and complex sales move forward. Episode […]
Oil and Gas Sales and Marketing Podcast
Mark LaCour and Matt Bertram bring you sales and marketing goodness from the Oil and Gas Global Network, the largest and most listened-to podcast network for the oil and energy industry.
