Matthew Bertram, Digital Strategist and Fractional CMO sits down with Arnaud Dasprez, CEO of HexaGroup to unpack their shift from traditional B2B marketing to a full customer-experience (CX) agency for energy. They dig into aligning branding, marketing, sales, and service; how private equity thinks about brand valuation and revenue lift; and why “branding ≠ a […]

In this episode of the Oil and Gas Sales and Marketing Podcast, Matthew Bertram, digital strategist and CMO dives deep into the power of data in modern marketing and decision-making with Robin Sturgeon. From the rise of AI analytics to the risks of bad or mislabeled data, Matt and guest Robin Sturgeon of InfoFluency explore […]

At the Sellwell Conference, host Matt Bertram sits down with Arianna Smetana (Excel IQ Digital) to get practical about AI that actually moves the needle. They unpack how to integrate siloed CRM, ERP, and marketing data; why teams still live in spreadsheets; and how Excel Insights can turn Excel into an interactive, AI-driven analytics layer. […]

Live from the Shell conference, this episode dives into how changing buyer behavior and AI are reshaping complex sales in oil & gas. We cover cleaning dirty CRMs, automating prospecting and meeting notes, using conversation intelligence to spot win patterns, tightening forecasts, and setting smart AI guardrails—practical workflows you can deploy now to sell faster […]

Live at the Sellwell Conference, Matthew Bertram and Katie (Murphy Marketing) unpack how to turn complex services into clear, buyer-ready messages. They cover interviewing customers to “pressure test” the pitch, framing why you/why now, and using real-world constraints (regulatory deadlines, capacity limits) to create honest urgency—so technical expertise lands, and complex sales move forward. Episode […]

Fractional CMO Richard Byrd joins Matthew Bertram to show how sales, marketing, and finance win together in oil & gas. Learn the RevOps moves that align messaging, use financial outcomes in pitches, and nurture long-cycle deals—so you stop chasing “leads” and start closing revenue. Episode Links: Guest: https://www.linkedin.com/in/richard-byrd-0809577/ SellWell Conference: https://www.theghgn.com/sell-well-2025 Sponsor: https://www.ewrdigital.com/ Brought to […]

In this episode of the Oil and Gas Sales Marketing Podcast by OGGN, host Matthew Bertram sits down with Lisa Prusak, CEO of Maxsari, to unpack how strong relationships—not just low bids—win RFPs and long-term business. Lisa shares practical lessons from decades in energy, chemicals, and procurement, including how to: From a three-year RFP journey […]

Laurie Perternal Hall a former NASA engineer turned executive coach who shares her journey from systems thinking to people transformation on the Oil and Gas Sales and Marketing Podcast. She explains why successful change starts with people, not processes, and how coaching unlocks awareness, alignment, and real “aha!” moments. Drawing from years of coaching across […]

Episode Description: In this episode of Oil and Gas Sales and Marketing Podcast by OGGN, host Matthew Bertram sits down with Ian Uarte of Timbergrove at the Sell Well Conference in Houston to unpack the craft of long-form selling in the oil and gas industry. Ian shares how his team uses AI-powered production insights to […]

In this episode, Matthew Bertram and Steven Werley discuss the transformative impact of AI on sales and marketing, particularly in the oil and gas industry. They explore how AI can streamline sales processes, enhance outreach, and improve efficiency. The conversation highlights the importance of bridging the gap between sales and technology, understanding the complexities of […]

In this episode, Mark LaCour, Matthew Bertram, and Stephanie Chavez discuss the significant changes in the oil and gas industry, particularly focusing on digital transformation and the evolving roles of sales and marketing. They emphasize the importance of understanding complex sales dynamics, leveraging data and analytics, and the necessity of tailored messaging to different stakeholders. […]

In this episode, we delve into the powerful synergy between personal branding and corporate identity. Discover how aligning your personal brand with your company’s values can enhance both your professional image and the organization’s reputation. We’ll explore strategies for crafting a personal brand that not only stands out but also complements and strengthens the corporate […]

In this conversation, Mark LaCour and Matthew Bertram discuss the transformative role of AI in sales and marketing. They explore practical applications of AI, including account-based selling, cold calling, and sales coaching, emphasizing the importance of leveraging data and technology to improve efficiency and drive results. They mention the two-hour workshop they’re putting on for […]

In this conversation, Mark and Matt are joined by Saad A Saad. Saad discusses the intricacies of sales negotiation, emphasizing the unique nature of negotiations in a sales context compared to other types. He highlights common mistakes salespeople make, the importance of understanding client needs, and the role of data in negotiations. Cultural considerations and […]

In this episode, Mark, Matt, David Saxe and Paige Donnell discuss the critical role of public relations (PR) in the oil and gas industry, emphasizing the distinction between PR, marketing, and crisis communication. They explore the importance of storytelling in marketing, adapting to changing buyer behavior, and the integration of sales and marketing efforts. The […]

Live from OTC. Mark and Matt explore the evolving landscape of networking and business development, emphasizing the importance of in-person connections, the impact of social media, and effective strategies for leveraging conferences and after-party events. They discuss how to build authority through content creation and the significance of meaningful connections in today’s business environment; all […]

In this episode, Mark LaCour and Jordan Driskell discuss the critical elements of building a successful sales and marketing team from scratch. They emphasize the importance of starting with marketing to generate leads, the role of metrics in predicting sales success, and the evolving landscape of sales strategies in the modern business environment. The conversation […]

In this episode, Mark LaCour and Matthew Bertram discuss effective sales strategies for optimizing territory planning and account segmentation, particularly in complex global accounts. They emphasize the importance of understanding different business cultures, leveraging CRM systems for sales intelligence, and building a center of excellence to support sales teams. The conversation also touches on the […]

In this episode, Mark LaCour and co-host Matt are joined by Jason Jeray. They discuss the intricacies of building and managing a successful sales team, particularly in the context of enterprise sales at Oracle. They explore the importance of domain expertise, effective communication, and the alignment between sales and marketing. The conversation also touches on […]

In this conversation, Mark LaCour and Casey Cheshire discuss the concept of disconnected marketing and the importance of reconnecting with customers. They explore how marketing and sales can benefit from direct conversations with clients, the role of AI in marketing, and the significance of building relationships through podcasting and community engagement. They also delve into […]