EAB’s Amy Luitjens and Brett Schraeder discuss the end of Grad PLUS loans and the new cap on Federal Direct loans. The two break down what these shifts mean for student borrowing. They also share practical tips for graduate enrollment leaders and financial aid strategists on how to prepare for the changes ahead.
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EAB’s Amy Luitjens and Brett Schraeder discuss the end of Grad PLUS loans and the new cap on Federal Direct loans. The two break down what these shifts mean for student borrowing. They also share practical tips for graduate enrollment leaders and financial aid strategists on how to prepare for the changes ahead.
Is Hyper-Personalization the Key to Enrollment Marketing?
Office Hours With EAB
35 minutes 23 seconds
2 months ago
Is Hyper-Personalization the Key to Enrollment Marketing?
Student expectations keep rising, yet too many recruitment marketing campaigns still read like mass emails. In this episode, EAB’s Michael Koppenheffer and Ryan Gardner-Cook outline a four-stage roadmap for hyper-personalizing the recruitment journey. and identify the student data required to power each step. You’ll hear where to start, the kinds of student data needed, how to design meaningful tests, and the pitfalls to avoid so you can replace “spray-and-pray” blasts with personalized recruitment experiences that scale.
Office Hours With EAB
EAB’s Amy Luitjens and Brett Schraeder discuss the end of Grad PLUS loans and the new cap on Federal Direct loans. The two break down what these shifts mean for student borrowing. They also share practical tips for graduate enrollment leaders and financial aid strategists on how to prepare for the changes ahead.
