The Thin Line Between Authentic and Performative Marketing with Dr. Nika White

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Office Hours: Where B2B Sales and Marketing Learning Happens

Alyce

21 episodes

3 days ago

In this Alyce original series, the best minds in Sales and Marketing share the lessons they learned outside of the classroom to build more relatable and authentic brands.

Marketing

Business

RSS

All content for Office Hours: Where B2B Sales and Marketing Learning Happens is the property of Alyce and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

In this Alyce original series, the best minds in Sales and Marketing share the lessons they learned outside of the classroom to build more relatable and authentic brands.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/10256120/10256120-1603978307153-ce9db97cc4222.jpg

The Thin Line Between Authentic and Performative Marketing with Dr. Nika White

Office Hours: Where B2B Sales and Marketing Learning Happens

27 minutes 43 seconds

4 years ago

The Thin Line Between Authentic and Performative Marketing with Dr. Nika White

“Marketing today is not about products or widgets, it’s about a movement.” Dr. Nika White of Nika White Consulting is a leading expert in the practices of Diversity, Equity, and Inclusion. With so many ways for brands to show up for movements, she shares how marketers can align their words with action.

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