How to Combine Authenticity with Marketing Automation with Sydney Sloan

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Office Hours: Where B2B Sales and Marketing Learning Happens

Alyce

21 episodes

3 days ago

In this Alyce original series, the best minds in Sales and Marketing share the lessons they learned outside of the classroom to build more relatable and authentic brands.

Marketing

Business

RSS

All content for Office Hours: Where B2B Sales and Marketing Learning Happens is the property of Alyce and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

In this Alyce original series, the best minds in Sales and Marketing share the lessons they learned outside of the classroom to build more relatable and authentic brands.

Marketing

Business

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How to Combine Authenticity with Marketing Automation with Sydney Sloan

Office Hours: Where B2B Sales and Marketing Learning Happens

23 minutes 49 seconds

4 years ago

How to Combine Authenticity with Marketing Automation with Sydney Sloan

“It’s not just about a persona, it’s about understanding and having empathy for a person.”With as little time as we have and as many contacts we have to engage with, automation has scaled many of our processes. But, using this resource been at the expense of our authenticity. Learn from Sydney Sloan, CMO of Salesloft the key to balancing both automation and authenticity.

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