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Office Hours: Where B2B Sales and Marketing Learning Happens
Alyce
21 episodes
3 days ago
In this Alyce original series, the best minds in Sales and Marketing share the lessons they learned outside of the classroom to build more relatable and authentic brands.
Show more...
Marketing
Business
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All content for Office Hours: Where B2B Sales and Marketing Learning Happens is the property of Alyce and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this Alyce original series, the best minds in Sales and Marketing share the lessons they learned outside of the classroom to build more relatable and authentic brands.
Show more...
Marketing
Business
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Designing Your Product Narrative with PX with Marcus Andrews
Office Hours: Where B2B Sales and Marketing Learning Happens
37 minutes 39 seconds
4 years ago
Designing Your Product Narrative with PX with Marcus Andrews

The more you put your customer at the center of your product narrative, the more compelling it will be. In this episode, MK learns from Marcus Andrews Director of Product Marketing at Pendo, how to use PX in Narrative Design.

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Office Hours: Where B2B Sales and Marketing Learning Happens
In this Alyce original series, the best minds in Sales and Marketing share the lessons they learned outside of the classroom to build more relatable and authentic brands.