In this episode, Grace interviews Matthew Upchurch, CEO of Virtuoso, a global luxury travel network with over 1,000 agency locations and 20,000 advisors across more than 50 countries. Matthew shares his journey, beginning with his family's travel legacy, to leading Virtuoso and growing it into a network that recorded more than $26 billion in annual sales. He discusses the company’s founding principles, its evolution through technological changes, and his insights into building a human-centric business. Matthew delves into how Virtuoso has embraced technology to amplify human connections, maintained its focus on personalized travel experiences, and navigated market changes. He also offers valuable advice on leadership, business strategy, and staying curious in an ever-changing industry.

Chapters:

• 00:00 Introduction and Matthew's Travel Legacy
• 01:28 The Founding of Virtuoso
• 04:15 Empathy and Understanding in Business
• 11:37 Evolution of Virtuoso: Keeping Up with Industry Changes
• 13:13 Balancing Technology and Human Connection
• 18:24 Future of Travel Advisors and Industry Insights
• 22:36 Personal Values and Guiding Principles
• 32:38 Embracing Frameworks and Learning from Coaches
• 45:14 Building Team Culture and Structure

Takeaways:

• Matthew's experience underscores the importance of empathy in business and understanding multiple perspectives.
• He highlights the power of collaboration and partnership in building Virtuoso.
• The discussion emphasizes using technology as a tool to enhance human connections rather than replace them.
• Matthew’s focus on culture and continual learning has been a key driver in Virtuoso’s growth.