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Office Hours
Grace Van Hollebeke
23 episodes
3 days ago
Office Hours is the strategic growth podcast for early-stage tech entrepreneurs. Hosted by Grace Van Hollebeke, the only female host actively leading Series A B2B SaaS marketing, each episode shares proven frameworks adapted for startups from $0 to $5M ARR. Get real-time insights, early-stage strategies, and lessons from the front lines of startup growth. New episodes every Wednesday.
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Entrepreneurship
Business
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All content for Office Hours is the property of Grace Van Hollebeke and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Office Hours is the strategic growth podcast for early-stage tech entrepreneurs. Hosted by Grace Van Hollebeke, the only female host actively leading Series A B2B SaaS marketing, each episode shares proven frameworks adapted for startups from $0 to $5M ARR. Get real-time insights, early-stage strategies, and lessons from the front lines of startup growth. New episodes every Wednesday.
Show more...
Entrepreneurship
Business
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Delegate or Die: Why You’re Stuck in the Weeds with George Munguia of Coconut VA
Office Hours
22 minutes 23 seconds
7 months ago
Delegate or Die: Why You’re Stuck in the Weeds with George Munguia of Coconut VA

In this Office Hours episode, Grace Van Hollebeke sits down with George Munguia, co-founder of Coconut VA, to talk about the silent killer of most growing businesses: operator mode.

Most founders are stuck in the weeds, working in the business instead of on it. George shares exactly how he broke out of the cycle by building systems, creating SOPs, and delegating with intention — even on a scrappy budget.

Grace and George break down the subtle signs that you’re stuck in operator mode without even realizing it, how to delegate without sacrificing quality or control, and a step-by-step method for creating SOPs—even if you’re a solopreneur. They also dive into what to focus on once you free up your time, the biggest mistakes people make when outsourcing, and why just “posting on social” isn’t a real growth strategy. If you’re feeling overwhelmed and can’t seem to scale, this episode will help you reclaim your time and get back to being the CEO.

Key Moments:

  • What is operator mode and why founders get stuck in it
  • Why most people refuse to delegate (and how to get over it)
  • How George trains VAs to be autonomous using Loom + AI
  • The mindset shift every founder has to make
  • Building a repeatable growth engine with data
  • Social media vs. real marketing strategies
  • A 24-hour challenge to audit your time and get out of the weeds

Key Takeaways:

  • Delegating doesn’t mean losing control—it means creating leverage
  • Your ego is often the biggest barrier to scaling
  • SOPs aren’t just for teams—they're for future you
  • Most social content doesn't drive growth without a real strategy
  • Tracking time and ROI is the fastest way to figure out what to drop

Follow Along:

  • Grace Van Hollebeke: LinkedIn
  • George Munguia: LinkedIn

Try This Challenge:

This week, audit your calendar. Write down everything you do. Highlight what only you can do—and delegate the rest.

Need help building SOPs or hiring a virtual assistant? Lucia CoPilots can get you out of the weeds. DM Grace on Instagram (@GraceVanHoll) for recommendations.

Enjoyed this episode? Leave a review and share it with a founder friend who's ready to scale.

Office Hours
Office Hours is the strategic growth podcast for early-stage tech entrepreneurs. Hosted by Grace Van Hollebeke, the only female host actively leading Series A B2B SaaS marketing, each episode shares proven frameworks adapted for startups from $0 to $5M ARR. Get real-time insights, early-stage strategies, and lessons from the front lines of startup growth. New episodes every Wednesday.