This episode was a LOT of fun.

Mike's someone I've known the last few years who is not only a talented copywriter (and strategist) for businesses but someone who has an extremely sharp wit that's just downright hilarious. He also puts the "A" in authentic.

Seeing his rise from working in technical writing (why? "Because I loved reading about new technology") to building a copywriting business and moving from Ohio to build a great life in San Diego, you'll see the journey of a man who's not only serious about his craft but also doesn't take himself too seriously.

He is just...Mike. And his clients love that about him.

It also makes him great at his craft. He has more empathy for the average person than most will ever know and this allows him to write copy that converts much higher than other people because...he "gets" REAL people.

Their pains, frustrations, dreams, and desires.

If you want to grow a business, this episode and Mike's journey will pepper you with gems that will change how you speak to your audience forever.

Enjoy