This episode was a really fun one. Jeff and I have been friends for a couple of years now and instantly hit it off. He built and sold a giant operation in the wedding planning space on top of being the classic "inventor on steroids" that we all mythologize in business.

Jeff really did build things in his garage. He's built and sold companies successfully and as he'll share with you, failed countless times as well.

If you've ever wanted to found a business that makes a huge dent in the world, Jeff is someone to listen to. With an infectious sense of humor and a mind that's as creative as it is focused on execution, then you'll love this episode.

We talked a LOT of mindset and direct response and how things all tie together. Turns out, being that innovative mind is a mix of timing, idea, and most of all, execution.

Enjoy!