On this episode, I’m talking about the future of AI, the end of websites as we know them, and what’s actually changing behind the scenes in commerce, with Luke Hodgson, co-founder of Commerce Thinking and High Cohesion.

We explore the idea of agentic shopping, how the consumer experience might shift from browsing websites to delegating tasks to AI, and what this means for platforms like Shopify and OpenAI.

We also discuss the operational side of AI adoption, where brands are seeing real value today, what’s getting in the way, and why post-purchase and repetitive workflows might be the most fertile ground for automation.

If you’re trying to separate AI signal from noise, or wondering what “practical AI” looks like inside a real consumer brand - this one’s for you.

This episode is brought to you by Reveni. Reveni helps eCommerce brands turn refunds into retained revenue, by making instant exchanges the default, not the exception. Learn more at Reveni.

Checkout Factory here.

Sign up to our newsletter here.