Ep 158: How can brands build loyalty in a hyper-personalised AI world? - With Emily Gray, Founding Partner at Untangld

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/51/80/b4/5180b4a5-f339-24e9-a1e9-867f1b0daa82/mza_17122325682960439590.jpg/600x600bb.jpg

Offcuts

Tim Richardson

174 episodes

3 days ago

Offcuts is a podcast and newsletter about commerce, culture and AI.   We explore how brands grow in a changing landscape. From shifting consumer behaviour to the rise of AI in digital work. It is part founder’s perspective, part field notes from inside the industry. We speak to founders, operators and technologists about what is working, what is changing and what is next. Expect sharp thinking, useful links and the occasional hot take. All grounded in what is actually happening. Not just what is trending.   Brought to you by the team at Factory: https://www.factory-digital.com/

Technology

RSS

All content for Offcuts is the property of Tim Richardson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Technology

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/2138778/2138778-1752570807215-c7e92fead0a5.jpg

Ep 158: How can brands build loyalty in a hyper-personalised AI world? - With Emily Gray, Founding Partner at Untangld

Offcuts

37 minutes 58 seconds

5 months ago

Ep 158: How can brands build loyalty in a hyper-personalised AI world? - With Emily Gray, Founding Partner at Untangld

On this episode I’m talking about brand loyalty in a hyper personalised AI world with Emily Gray, Founding Partner of Untangld: an international Strategy Studio defining how businesses win.

We get into what loyalty really means today, from communities and connection to the risk of over optimised personalisation, and why Emily believes true loyalty is earned through relevance, not reliance.

We talk about the impact of AI on brand relationships, how to design for meaning instead of mechanics, and what marketers can learn from the likes of Starbucks, Elf and Rapha. Emily also shares how brand strategy needs to evolve in a world where customer expectations are fluid and attention is scarce.

If you're thinking about retention, CRM or how your brand shows up in a world shaped by automation, this one is for you.

This podcast is brought to you by our friends at Omnisend. Your email marketing platform shouldn’t send you on side quests just to get help. Omnisend’s 24/7 support is always here — real people, real answers, no hold music. So good, it’s boring! Try for free today.

Checkout Factory here.