Ep 156: Investing In Creator Brands - with CJ Daniel-Nield, co founder of Planes Studio

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Offcuts

Tim Richardson

174 episodes

2 days ago

Offcuts is a podcast and newsletter about commerce, culture and AI.   We explore how brands grow in a changing landscape. From shifting consumer behaviour to the rise of AI in digital work. It is part founder’s perspective, part field notes from inside the industry. We speak to founders, operators and technologists about what is working, what is changing and what is next. Expect sharp thinking, useful links and the occasional hot take. All grounded in what is actually happening. Not just what is trending.   Brought to you by the team at Factory: https://www.factory-digital.com/

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Ep 156: Investing In Creator Brands - with CJ Daniel-Nield, co founder of Planes Studio

Offcuts

30 minutes 50 seconds

5 months ago

Ep 156: Investing In Creator Brands - with CJ Daniel-Nield, co founder of Planes Studio

On this episode I’m talking about investing in creator brands with CJ Daniel-Nield, co-founder of Planes Studio.

We unpack why creator-led businesses are booming, the shift from personal brand to product ecosystem, and why CJ believes creators have already solved the hardest part of building a business: distribution.

We dive into projects like Skin Rocks and Mila, explore the challenges around LTV and long-term engagement, and discuss what it takes to spin a creator brand out into a standalone company. CJ also shares more on Kites—Planes’ new initiative to support creators with capital, product, and operational backing—and what the modern playbook for audience building looks like in a post-D2C world.

If you’re building, backing, or advising a creator-led brand, this one’s full of lessons and signals.

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