In this episode of Off to the Valley, I sit down with Bob Moesta, innovator, entrepreneur, and co-creator of the groundbreaking Jobs to Be Done framework, which is trusted by companies like Apple, Intercom, and GitLab.

Bob shares incredible stories, including how breaking both legs as a child led him to uncover his superpower, why customers lie (and how founders can discover the truth), and the secret behind Intercom’s growth from $5M to $75M in just 18 months.

We also dive deep into Bob’s latest book, Job Moves, discussing why people really switch jobs—and how to finally find work that feels effortless.

This episode is packed with practical advice and powerful lessons that will change your perspective on innovation, hiring, consumer behavior, and building products people genuinely want.

Tune in, challenge the norm, and discover how to build what your customers actually need.