SXSW was a vibe! Web3, AI, and creator economy talk ruled the scene, but no one’s saying “metaverse” anymore. Why? The tech has matured, and it’s all about ownership now. Disney, Apple, and Accenture are doubling down on immersive content, and the collaborative spirit of Web3 is alive and well. Remember Audio Galaxy? Early SXSW days meet the new AI-generated music and media landscape. Plus, the fall of format — AI’s making content fluid across platforms, and the next creative boom is already here.