In this episode we are joined by Brendan Hannan, the managing partner of media production company Skylark, a former MLS executive and sports entrepreneur. In this episode, Brendan shared with us his unique path to end up in sports, which led to a career working on some of the most exciting projects in American Soccer. Brendan recounted his career step-by-step, detailing some PR stunts that were pulled, and revealing details about some of the marketing campaigns behind MLS’ biggest signings. ...
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In this episode we are joined by Brendan Hannan, the managing partner of media production company Skylark, a former MLS executive and sports entrepreneur. In this episode, Brendan shared with us his unique path to end up in sports, which led to a career working on some of the most exciting projects in American Soccer. Brendan recounted his career step-by-step, detailing some PR stunts that were pulled, and revealing details about some of the marketing campaigns behind MLS’ biggest signings. ...
Shaping the Future of Soccer Gaming as EA FC's Creative Director: Eric Beard | Ep. 9
Off the Pitch
1 hour 6 minutes
1 year ago
Shaping the Future of Soccer Gaming as EA FC's Creative Director: Eric Beard | Ep. 9
Ever wondered what goes into rebranding a legendary game like FIFA? Well, in this episode, were joined by Eric Beard, the former Creative Director of EA Sports FC.Eric took us through the major transition from FIFA to EA FC, revealing the strategic shifts and creative innovations that define the new era of his iconic game. We explored the challenges and triumphs of developing EA FC's new identity, including choosing the right voice for the game's announcement film and selecting tracks that re...
Off the Pitch
In this episode we are joined by Brendan Hannan, the managing partner of media production company Skylark, a former MLS executive and sports entrepreneur. In this episode, Brendan shared with us his unique path to end up in sports, which led to a career working on some of the most exciting projects in American Soccer. Brendan recounted his career step-by-step, detailing some PR stunts that were pulled, and revealing details about some of the marketing campaigns behind MLS’ biggest signings. ...
