In this episode we are joined by Brendan Hannan, the managing partner of media production company Skylark, a former MLS executive and sports entrepreneur. In this episode, Brendan shared with us his unique path to end up in sports, which led to a career working on some of the most exciting projects in American Soccer. Brendan recounted his career step-by-step, detailing some PR stunts that were pulled, and revealing details about some of the marketing campaigns behind MLS’ biggest signings. ...
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In this episode we are joined by Brendan Hannan, the managing partner of media production company Skylark, a former MLS executive and sports entrepreneur. In this episode, Brendan shared with us his unique path to end up in sports, which led to a career working on some of the most exciting projects in American Soccer. Brendan recounted his career step-by-step, detailing some PR stunts that were pulled, and revealing details about some of the marketing campaigns behind MLS’ biggest signings. ...
Ownership Playbook for Purchasing and Rebranding a Club: James Keston | Ep. 12
Off the Pitch
1 hour 1 minute
1 year ago
Ownership Playbook for Purchasing and Rebranding a Club: James Keston | Ep. 12
Join us as we explore the journey of James Keston, Owner & CEO of USL Championship side Orange County SC, and his transformative impact on the club.James shared the backstory of how he almost became the owner of teams in Portland and Seattle almost ten years prior to acquiring Orange County SC, and he discussed the detailed process of purchasing an existing club and the strategic decisions behind the transformative rebranding from Orange County Blues FC to OCSC.James gave us a deep dive o...
Off the Pitch
In this episode we are joined by Brendan Hannan, the managing partner of media production company Skylark, a former MLS executive and sports entrepreneur. In this episode, Brendan shared with us his unique path to end up in sports, which led to a career working on some of the most exciting projects in American Soccer. Brendan recounted his career step-by-step, detailing some PR stunts that were pulled, and revealing details about some of the marketing campaigns behind MLS’ biggest signings. ...
