How can you reconceptualize marketing with a sustainability lens?
Drawing on their expertise of sustainability in marketing, Paul and Alexis explore the connection between sustainability and marketing, why sustainable marketing matters and why it is so often left out of the conversation.
Gain key insights and practical tips on how to successfully future-proof your business practices and discover how businesses can change the role of marketing for the better.
About the authors:
Paul Randle is CEO of Pickle Consulting Ltd and Alexis Eyre is co-founder of Sustainists.
They are also co-founders of the Sustainable Marketing Compass and both assess on the Sustainable Marketing, Media and Creative courses at the Cambridge University Institute for Sustainability Leadership. They are the co-authors of Sustainable Marketing.
Where to find them:
Paul:
LinkedIn: https://www.linkedin.com/in/paulmrandle/
Website: https://www.pickle.consulting/
Alexis:
LinkedIn: https://www.linkedin.com/in/alexis-eyre/
Website: https://sustainists.com/ / https://greeneyre.com/
TIME STAMPS
00:00 – Introductions
00:45 – Why did you decide to write a book on sustainable marketing?
08:06 – Marketing vs sustainability
12:29 – The changing role of marketers
26:44 – The impact of markets on society
40:44 – One key thing you learned while writing your book
45:44 – Where to contact the authors
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