Welcome to Off the Hanger! This week we're joined by Kelly Lundberg, a personal branding expert and former stylist, to discuss her remarkable journey in the fashion industry. Kelly shares her experiences from moving to Dubai in 2002 as cabin crew for Emirates to establishing the Middle East's first personal shopping and styling agency. She highlights the vibrant entrepreneurial spirit of Dubai that inspired her career shift.

Kelly delves into the evolution of personal branding, emphasising the distinction between personal and business brands. She offers insights into helping clients enhance their digital presence and brand identity. The conversation also touches on Kelly's childhood fashion memories reflecting her early passion for style.

Listeners will hear about Kelly's most cherished wardrobe pieces, such as a Jean Paul Gaultier dress and a sentimental family heirloom. She candidly discusses her recent fashion purchases following a body transformation, illustrating how personal style adapts with confidence and change.Join us for an engaging episode filled with fashion insights, personal stories, and Kelly's advice on embracing your unique style.

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