Conor Lynch an award winning digital business innovator and educator talks to Jim and Ellen about a career which has moved through the various waves of information technology communications, from the internet, through digital and social media and now AI.

The conversation also covers building a personal brand plus learning and earning in a world where it has been suggested that up to 50% of workers may be freelancing in 10 years.

Conor says that success at work has never been more complex in this era of juggling jobs, side hustles and going solo. He also says that while there is such complexity most advice remains anchored in traditional linear careers. And this overlooks the unstoppable rise of self-employment and blended careers.

His new book Multi-Me is the definitive call to action for ambitious workers of today who seek a long-term career plan.

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