Dr. Marcus C. Shepard explains how verbal communication creates meaning—covering symbols, arbitrariness, abstraction, ambiguity, brute vs. institutional facts, and how language evaluates and organizes experience.He outlines communication rules (regulative and constitutive), punctuation, totalizing, loaded language, and offers practical guidelines: use person-centered language, specify levels of abstraction, qualify generalizations, and own your feelings with I-statements.In Ask Dr. Shepard, he advises a listener who feels excluded to have one-on-one conversations using I-language to clarify feelings and consider hosting or re-engaging to repair friendships.