In this episode of Off the Data Provided, Dr. Marcus C. Shepard delves deep into the realm of modern friendships, exploring a compelling CNN article by Christian Rogers titled "Some of You Are Bad Friends, and That's Why You're Lonely" (https://www.cnn.com/2025/08/02/health/signs-you-are-a-bad-friend-wellness)  The discussion touches on the increasing challenges men face in forming friendships, the importance of the friendship formula - investment, emotional closeness, trust, and support - and the impact of societal norms and desire on interpersonal relationships. Dr. Shepard also highlights personal anecdotes and insights into the dynamics of friendship and the significance of investing in meaningful connections amidst the sensationalism of media narratives and cultural shifts. Drawing on both professional perspective and personal experiences, this episode invites listeners to reflect on their own relationships and challenges them to foster genuine connections beyond superficial interactions.