What makes a consumer health brand truly trusted? In a crowded market, it’s not just good marketing — it’s good science. In this episode, host Meri Beckwith sits down with Malcolm Fogarty, who has spent over two decades shaping global consumer health brands at companies including Haleon and GSK. Together, they discuss the evolving role of evidence generation in consumer health, how the line between pharma and wellness is blurring, and why science-backed evidence is now the strongest differentiator in building lasting consumer trust.