In this episode, I share how free picnics taught me what I call the goodwill margin.

The gap between what you pay and what you get. You’ll see it show up in a running app that’s too useful for its own good. A form builder that should charge way more than it does. And a co-working space with every benefit you could think of.

Once you’ve recognized it, you’ll see it everywhere you look.

Thanks for listening to day two of Off Payroll’s October marathon.