How do you build a profitable business that lasts, not just looks busy?

From sunset army crawls to storefront math, today is about the one ratio that all of business boils down to.

Lifetime gross profit versus customer acquisition cost.

It's what makes businesses the greatest opportunities for wealth. Understand this and demystify what running a business really means.

Thanks for listening to Day 7 of Off Payroll. Come back tomorrow to see where we go next.