In this episode of the Off Market podcast, Austin sits down with Rick Fuller, Broker/Owner of the #1 Real Estate Team in the San Francisco Bay Area and Sacramento County with over $100 million in annual sales and more than 1,000 five-star reviews. Rick shares his journey from working at Circuit City to becoming a real estate mogul, starting with his first home purchase, which sparked his passion for real estate. Rick discusses the importance of building a team, leveraging customer experience, and taking calculated risks to grow in the real estate industry. He emphasizes focusing on customer generation, client conversion, and delivering a world-class customer experience as the key elements for success in real estate. Rick also shares his expansion strategy, inspired by Walmart's "black dot" approach, and his philosophy of targeting markets with high volume and low competition. Toward the end of the episode, Rick offers invaluable advice for new and aspiring agents, encouraging them to dream big, take risks, and stay disciplined in their focus on what truly drives their business. This episode is packed with insights on team building, market strategy, and the entrepreneurial mindset needed to thrive in real estate. Ready? Let’s dive in!