With over 30 years in the business and over $125 million in gross sales in 2023 alone, Joel Carson stands at the top of Utah’s real estate scene. After leaving an accounting career and teaming up (and eventually parting ways) with his father‑in‑law, he found his niche by relentlessly door‑knocking FSBOs—closing 106 transactions his first year and earning national recognition. In this episode, Joel shares how he systematically adds a new lead source each year mastering everything from bus‑side ads and pay‑per‑click to social media engagement and in‑house handyman services to build a one‑man operation that enables him to meet with every buyer and seller himself. He also dives into the power of consistency (yes, answer your phone!), local branding, and pivoting quickly when the market shifts. Whether you’re a new agent carving out your first niche or a veteran looking to scale without losing your personal touch, Joel’s playbook is packed with hard‑won lessons and practical tactics for long‑term success. Tune in to learn how he turned persistence into profit—one deal at a time.