#029 - EtherFi and EtherFi Cash w/Slater (CMO)

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Odyssey

Binary Builders

46 episodes

2 days ago

Follow Onur and Max´s weekly deep-dives into crypto market chaos, macro larping, and AI adventures. Expect unhinged takes, guest interviews with industry leaders and builders, and high-signal insights without taking ourselves too seriously. Believe in Something: While markets might be fake, our yapping isn´t.

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Investing

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#029 - EtherFi and EtherFi Cash w/Slater (CMO)

Odyssey

43 minutes 12 seconds

2 months ago

#029 - EtherFi and EtherFi Cash w/Slater (CMO)

Summary

In this episode of the Odyssey Podcast, Max interviews Slater, the head of marketing at EtherFi. They discuss Slater's unique background in startups and the cannabis industry, his journey into the crypto space, and the evolution of EtherFi as a leading player in the restaking and DeFi landscape. Slater shares insights on the relevance of restaking, the innovative EtherFi card that bridges DeFi and traditional finance, and the company's growth strategies. He emphasizes EtherFi's vision to compete with traditional financial institutions and the exciting future products in the pipeline.

Chapters
(00:00) Introduction to EtherFi and Slater's Background
(04:20) The Evolution of Restaking and EtherFi's Growth
(07:02) Understanding EtherFi's DeFi Banking Concept
(09:50) The EtherFi Card: Bridging DeFi and Traditional Finance
(13:00) User Adoption and Growth Strategies
(15:41) Sustainability of Cash Back Incentives
(18:41) Future Vision: EtherFi as a DeFi Bank
(21:36) Marketing Strategies and Community Engagement
(24:11) The Role of Product Development in Growth
(27:15) Final Thoughts and Future Developments

Follow Slater: https://x.com/SlaterHeil

Follow EtherFi: https://x.com/ether_fi

Check out our website: https://binary.builders/odyssey/

Join our TG: https://t.me/OdysseyBiS