This week we welcome Elspeth Merry to the Odd Numbers Podcast. Founder of Artists’ Way - a creative publicity agency - Elspeth works with the likes of Sigrid, Flo and Glass Animals to elevate their stories. In this conversation we unpack her journey from journalism to publicity (previously at Island Records), how she fits into an artist’s team, managing campaign expectations, and how her role is changing. She shared advice on finding mentors and allies, and spoke on coming out of her shell to become a better publicist.

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Host: Jack Siggs

Edit: Lauren Arch

Music: Sustraperazzi's Weds in Cali